Larry North CEO

Larry North
CEO

All About Larry North

Larry North was born in New York, and raised in Dallas, Texas. In 1981, at the age of 20, he started his first business, and his media career started shortly thereafter with a talk-radio program that he has continued to host for over 25 years. After creating an infomercial to promote his health and fitness expertise, the infomercial became one of the most popular weight loss programs ever recorded. Three best-selling books, a chain of highly-advanced fitness clubs, and thousands of TV appearances and live presentations here and abroad have turned Larry North into a household name in health, fitness, and weight loss and management. He continues to spread his motivational messages and wisdom to dozens of fortune 500 companies and just about anyone who will listen. Besides five high-end fitness centers across Dallas, Ft. Worth, and Houston, Texas, Larry has also teamed with a number of experts to create the life-changing Slimdown America and wellness enhancing programs.